Trailblazer: The Power of Business as the Greatest Platform for Change –

NEW YORK TIMES BESTSELLER The founder and co CEO of Salesforce delivers an inspiring vision for successful companies of the future in which changing the world is everyone s business The gold standard on how to use business as a platform for change at this urgent time Ray Dalio, founder of Bridgewater Associates and author of Principles Life and Work What s the secret to business growth and innovation and a purpose driven career in a world that is becoming vastly complicated by the day According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do In Trailblazer,Benioff gives readers a rare behind the scenes look at the inner workings of one of the world s most admired companies He reveals how Salesforce s core values trust, customer success, innovation, and equality and commitment to giving back have become the company s greatest competitive advantage and the most powerful engine of its success Because no matter what business you re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead None of us in the business world can afford to sit on the sidelines and ignore what s going on outside the walls of our workplaces In the future, profits and progress will no longer be sustainable unless they serve the greater good Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change Praise for Trailblazer A guide for what every business and organization must do to thrive in this period of profound political and economic change Jamie Dimon, chairman and CEO of JPMorgan Chase In Trailblazer, Benioff explores how companies can nurture a values based culture to become powerful platforms for change Susan Wojcicki, CEO of YouTube

14 thoughts on “Trailblazer: The Power of Business as the Greatest Platform for Change

  1. Rebel Book Club Rebel Book Club says:

    Having only experienced Salesforce through third party CRMs, I can t say its a brand I ve ever been that excited about But both Benioff and the business have made a lot of noise so I was curious to hear the story and detail behind the bravado.Trailblazer is not a subtle, detailed guide to building an impact business It is a loud, chest thumping approach to growth and trying to change the world and with significant success Each example, especially when tackling human rights, shows how Benioff has used his business success to try and fight for those less fortunate But, as energised as I felt during parts of the book, I also found myself regularly wanting for a closer, open look into the data and details behind the business and and impact work At its best Trailblazer galvanises, but often than not, it feels like it could have gone further with this is how we did it this is what the numbers look like rather than this is what we should all be doing Benioff often seems surprised at the scale of the problems in the world, despite many of his customers playing a part in them He s clearly strong at response, I wonder if, in time, he will look even to the root of problems within his own ecosystem.

  2. David Birse David Birse says:

    This is an insightful read for anyone who wants change in their lives It has a content you want to grab with both hands, yet still dissect for your own needs The chapters on homelessness especially appealed to myself, as I ve volunteered in this area personally Be it business or personal, I m going to reopen this book to remind myself why I have it five stars.I felt akin to Marc Benioff when he talked about the great technological change he has witnessed in his lifetime My first home computer was a Commodore Vic 20 with 2.5 kilobytes of memory For those of you wondering, yes I did mean kilobytes I upgraded this to a Sinclair Spectrum 16in and spent additional money on a 32kb expansion pack, making 48on in total Software came on tapes You may wonder where I m going with this, and I ll explain that being able to reflect from personal experience allows one to remain grounded with this blistering pace of change Marc said historians felt historians may not agree when he said he thought the Fourth Industrial Revolution was coming to an end I agree with him My take on what is going to be the central theme of the Fifth Industrial Revolution is mindfullness, to allow us not only to heal from our experience of Covid 19, but to move us all forward the right way and to help prevent this from happening again We need to remember we have one planet and can be silent and or ignorant no .

  3. Debbie Debbie says:

    If you get your Values right, live your Values and share your Values, others will follow you and your organisation.

  4. sun sun says:

    Loved it Extremely motivating 14 for 231 pages grated on me a bit, but not enough to lose a star.

  5. Customer Customer says:

    Fantastic read great guy

  6. Customer Customer says:


  7. JoseCDiaz JoseCDiaz says:

    Great bussiness and social visionary

  8. Prashant Menon Prashant Menon says:

    Horrible read,please avoid.NO specific Takeaways or experiences that have any relevance.He written this book to Pat himself on the back.

  9. Kunde Kunde says:

    Sch nes und inspirierendes Buch Wenn man alles f r bare M nze nimmt lernt man, dass Kapitalismus nicht unbedingt schlecht sein muss und auch f r die richtigen Zwecke eingesetzt werden kann Der Gr nder von Salesforce und das Unternehmen werden sehr positiv dargestellt klar Es ist in jedem Falle eine sch ne Lekt re und zeigt auf, wie sich Unternehmen aufstellen k nnen und ihre Markt Macht f r sinnvolle Zwecke nutzen k nnen.

  10. Mansingh Gadhvi Mansingh Gadhvi says:

    Marc has written a very powerful book, he has made his secrets public around how he built Salesforce and made it what it is today He shares the building blocks of a great company, must read if you want to grow your company

  11. Barbara Longue Barbara Longue says:

    While I got bored midway through the book as it seems to go off on a tangent the overall flow was very readable and the message that businesses can transform the world is so significant I ve rated this book 5 for that reason alone.

  12. Peter Parker Peter Parker says:

    Amazing book written by an amazing leader I truly believe one can t build a sustainable business without taking a full stakeholder perspective going beyond shareholder value generation.

  13. Salvador Ponticelli Salvador Ponticelli says:

    Recommended for all entrepreneurs

  14. Ilir Ilir says:

    Amazing book