{Free Audiobooks} The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any FieldAuthor Mike Michalowicz – Z55z.co

Every page, every chapter, as I read this book, I asked myself, Michael E Gerber, how come YOU didnt think of that Just remarkable Just absolutely a remarkable book A pumpkin Who would have thought Every one of youentrepreneurs, business ownersread it Do it now MICHAEL GERBER, author of The E Myth and creator of The E Myth EvolutionAnother great read from Mike Michalowicz Mikes off the cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to comeY KAWASAKI, author of Enchantment and The Art of the Start Hard hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific Plenty of seeds worth plantingTH GODIN, author of We Are All WeirdMichalowicz hits it out of the park, yet again The Pumpkin Plan is chock full of Mikes wonderful humor and is an extraordinary step by step guide for entrepreneurs whose business growth has plateauedJ J RAMBERG, host of MSNBCs Your BusinessIn his crazy like a fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success Michalowicz is rapidly becoming one of the most innovative business authors of our time The proof is in the pudding or pumpkin, as it wereRIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazineMike makes turning your business from ordinary to extraordinary as easy as following a simple step by step recipe This book reveals degrees of knowledge and wisdom I have rarely seen in writing before If you read only one book this year, let it be The Pumpkin PlanB BURG, co author ofThe Go Giver and author of Endless ReferralsHes a very handsome young manURSULA MICHALOWICZ, Mikes momEach year Americans start one million new businesses, nearlypercent of which fail within the first five years Under such pressure to stay alivelet alone growits easy for entrepreneurs to get caught up in a never ending cycle of sell itdo it, sell itdo it that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty eight hour days, eight days a week The punishing grind never let up His company was alive but stunted, and he was barely breathing Thats when he discovered an unlikely source of inspirationpumpkin farmers After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion dollar industry leader First he did it for himself Then for others And now you So what is the Pumpkin PlanPlant the right seeds Dont waste time doing a bunch of different things just to please your customers Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it Weed out the losers In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones The same is true of customers Figure out which customers add the most value and provide the best opportunities for sustained growth Then ditch the worst of the worst Nurture the winners Once you figure out who your best customers are, blow their minds with care Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promiseFull of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue ribbon company that is the best in its field