download Prime The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual PropertyAuthor Greg Battersby –

This is a comprehensive book on the practice of licensing from both the licensee s and licensor s perspectives It covers the history as well as current industry specifics and statistics, both in the US and in every international market The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book