Free eBook Product Marketing Debunked: The Essential Go-To-Market GuideAuthor Yasmeen Turayhi –

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace Product Marketing Debunked provides a window into taking unformed concepts and ideas and creating a proper strategy and go to market plan for commercializing a product The go to market framework shared in the book can be applied to a number of products, verticals, and industries While this book is most useful for the Business to Business BB world, it can also be applied to Business to Consumer BC companies as well You can use the framework as a starting point and add and remove things that makesense for your industry and growth stage The book includes a go to market checklist and other tested frameworks that every company or entrepreneur should use before launching a product