{Free pdf} Onward: How Starbucks Fought for Its Life without Losing Its SoulAuthor Howard Schultz – Z55z.co

In thisNew York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company s comeback and continued successIn , Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all In addition, you ll get an inside look into Schultz s central leadership philosophy It s not about winning, it s about the right way to winOnward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can besuccessful than the past