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LEADING FROM PURPOSE IS TRANSFORMING LEADERSHIP AT THE WORLD S TOP COMPANIES I can t imagine leading Ben Jerry s without it Jostein Solheim, CEO of Ben Jerry s Makes lives deeper, organisations stronger and society cohesive Paul Polman, CEO, Unilever Purpose has really enhanced my impact as a leader Ralph Hamers, CEO of ING Bank My purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it s needed most Loren Shuster, Chief People Officer at LEGO Drawing on ten years of experience working with than , executives from companies around the world, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus and lead with inspirationWhen uncovered, purpose becomes our most fundamental guiding principle Explaining where true purpose lies and demystifying where it doesn t, Craig offers the methods through which anyone can find their purpose He identifies three pathways that will assess where you are going with your purpose and where you should be goingIn Leading from Purpose, Craig shares unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high stakes decisions and take the optimal action Accessible, methodical and eminently practical, this book offers the comprehensive toolbox with which everyone whether a c suite executive or a behind the scenes office worker can live out their purpose and achieve success on their own termsWith a foreword by Daring Greatly author Bren Brown As someone who has, for over a decade, helped company leadership identify and live their respective organizational purpose, Nick Craig has written what I believe to be the definitive book on personal purpose and how it is most likely a the key missing link to optimizing overall, collective performance, not to mention all important happiness.Having mentored and coached a Who s Who of iconic leaders, Nick s experience is unparalleled in this purpose driven arena, and it shines through mightily in his new book Some of what I found particularly profound and highly beneficial When we shift our sense of identify from our expertise to our purpose, we find solid ground to lead from that one has been HUGE for me When you multiply the impact you have seen in this book by everyone in the organization, you start to get a sense of what is possible when you unleash purpose Purpose is the only force I know of that honors where we have come from and, at the same time, calls us to step into a bigger set of shoes in our life Wow The impact of purpose is that it not only gives us an identity that is finally ours, it also allows us to honor others in a way they too can operate from THEIR purpose It is as if someone switched on the lights regarding leaders discovering personal purpose The plethora of interesting stories drive home the author s points, and one can t help but to also feel the cause that s being presented here While the entire ecosystem is laid out before us including the How and Why of personal purpose it never feels like a mundane exercise To the contrary, the entire book is exhilarating While many would agree that a higher calling can be powerful in so many ways, I can t help but think how many leaders like myself could benefit from doing of the personal purpose hard work heavy lifting necessary to become of who their followers need them to be I cannot recommend this book ardently, especially now that I m standing on solid ground than ever before.Kudos, Nick, on a job beyond well done Sensational book, a must read for anyone searching for clarity Really good examples and exercises within Highly recommend. Author Nick Craig has than ten years experience working with company executives and, as such, has lots of stories to share However, this book is not just a repetition of other people s stories, although this also includes a self assessment part, in which you can assess your own Purpose This comes after the first part of the book, which is an introduction to what Purpose is and to why it matters.After the self assessment, there is a further section on the impact of Purpose, both in term of the individual, organisation and, even the world Once you have finished the book, there is a link to take the Leading from Purpose Self Assessment again, so you can compare the scores.If you are looking for a book which involves the reader, then this is an interesting, involving choice It does ask the reader to be involved, to assess themselves and gives lots of examples about business growth and impact As such, this is much less of an academic book, compared to many business, or self help titles, but is something that tries to help the individual to improve If you feel such a need, then this may well be a useful title for you. The book presents thinking about purpose in leadership and being about to be clear about your own purpose It is a fresh and invigorating way of thinking about leadership Nick Craig has a lot of experience working with execs in different global companies and his experience shows in this accessible and practical book He helps the reader understand their purpose and increases personal focus to lead positively and confidently.There are three parts that are used to assess your direction and purpose Access, Finding Purpose, and Impact The approach is methodical with a kind of toolkit mechanism of working your way to find your leadership purpose in a practical way The self assessment pre and post helps identify where you are and how you have already changed your path.There are stories and examples about successful and purposeful leaders The foreword is by Daring Greatly author Bren Brown who I greatly admire so that s a very positive endorsement