epub pdf Key MBA Models: The 60Models Every Manager and Business Student Needs to Know – Z55z.co

Key MBA Models is a one stop shop for all business course students and practicing managers It contains the core management models from each business discipline from Strategy and Finance to Marketing and Accounting and distils them into concise summaries of what they are and how to apply themWritten by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know Themed around the course modules on an MBA, themodels fall into the following categoriesStrategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term model is used loosely in some cases it might be a framework ThePs of Marketing, Porters Five Forces , in some cases it might be an important concept open innovation or customer orientation , and in some cases it might be a technical model the Capital Asset Pricing Model Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA


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