Read pdf Applied Strategic Marketing: A Step by Step ApproachAuthor Karel Jan Alsem –

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategyWith a broad range of international case studies that bring the theory to life, this well renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process

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